On Monday I gave a talk at an amazingly interesting workshop in Warwick. Part of a project called Mimetic Factors in Health and Well-being, the workshop brought together a very diverse range of disciplines: sociology, medicine, systems science and robotics (and I may have missed a few).
Project lead, Steve Fuller, gave a great talk which reflected on both memetics (pre-Dawkins), and mimesis in advertising and PR. I found myself being introduced first to French sociologist Gabriel Tarde who, who - according to Steve Fuller - first articulated the pivotal role of imitation in society. Then to contemporary French social and cognitive scientist, and by the looks of it all round genius, Dan Sperber. I can see that I have to add Sperber to my reading list!